About Lauren James

I love celebrating with people. The joy in this work is that people are excited about the moments I am helping them announce or celebrate: holidays, birthdays, new babies, new businesses, new homes, retirement, weddings, etc. How could I not enjoy this? A little about me: I grew up on the SC coast where my parents still live. I moved to the upstate to attend Clemson University where I majored in Graphic Communications…and then changed my mind to Language and International Trade…and then changed my mind again and eventually earned a degree in Communications and Advertising. I have worked in small business, non-profit and international manufacturing, and have loved aspects and learned valuable lessons in each position. My business child, The Olive Shoe, has grown piece by piece utilizing knowledge and a skillset built over the years through all of my experiences.

I have always been passionate about art and design, beginning by painting with watercolor and drawing with pastels in early childhood, pursuing my blossoming interest in graphic design as early as middle and high school on serving both newspaper and yearbook staffs and freelancing for several local business owners. Having worked in service industry, non-profit, small business, and corporate environments, I have acquired a wide range of professional experiences in communications, graphic and fine arts media, advertising, and social media.

My ‘day job’ for the last 10 years has been (well, over time I was promoted several times to): Sr. Designer and Team Leader for Product Graphics at Techtronic Industries Power Equipment (TTi) in the Technical Publications Department, a division of Torque Creative, TTis award winning in-house advertising agency.

During my time at TTI, I began dabbling more in creative design outside of work hours. In October of 2013, I started a blog as a creative outlet during a particularly hard time in my life. Not knowing exactly the path the blog would take, I named it The Olive Shoe, after a serving dish my grandmother had giving me which was both functional and whimsical…functional art…

A year or so later, a friend asked me to design a baby shower invitation, then another friend asked me to design their wedding invitations, then personal note cards came next and the list continues to grow. Here we are a little over 5 years after that initial blog post, and I now have over 500 designs and will be transitioning my hobby to my full time job in the near future.

A self-proclaimed “creativity crusader”, I honestly believe everyone has the ability to be creative. I myself dabble in acrylic and watercolor painting, graphic design, photography, and various crafting and DIY projects. I also love the Lord, my husband and family, our village is amazing, and I am active in my church family as well as enjoy volunteering in my local community through the Junior League of Anderson County. No “About Me” section would be complete without also mentioning my love for hostessing, cheering on my Clemson tigers, and getting into DIY projects at home.